Why should I trademark my business name?

Your mark, or setup of your business including your name, logos, and colours, are the heart of your business and may become very valuable and desirable over time. Protecting your rights against competing businesses is important. Although your business has rights to its mark through the workings of common-law trademarks in the geographical area where it is made known, it is not protected elsewhere. Only registration of your mark as a Canadian trademark protects it against use by others absolutely.